March 2022
Competitive Analysis
Usability Testing
Information Architecture
Prototyping
Figma/Figjam
Adobe CS
Shopify
Mendels is a local art store that offers a wide range of craft and fabric supplies. They've expanded their presence online to connect with a larger community for business and beyond.
How might be remodel Mendel's website so that it's easier to navigate and checkout?
Where are the users getting stuck?
A card-sorting exercise was conducted on 4 users to define the natural groupings of the existing inventory. This organization process helped define the natural groupings and clarified structure of the new site map.
Dead links and unvisited irrelevant categories that reduced credibility were removed in the process.
After analyzing the card sort, I was able to narrow down 17 global navigation items to just 4.
3 out of 3 users found the new website easier to use. Users spend 1/2 time searching for what they need and checking out.
In crafting Mendels online store, I prioritized following familiar e-commerce patterns that users can easily follow for effortless transaction.