Project 1

Shazam

Discover more music in your area

Timeline

Feb - April 2022

Service

User survey
Data visuals
‍Prototyping
Usability testing

Toolkit

Adobe CS
Figma
Google Suite

2 iphone screens with shazam app, 3d rendered dolls and dark mode map

Brief

Research indicates that the most common use case of Shazam lasts less than half a minute - users immediately bounce to a different app to collect or listen to the song after identify a song.

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Shazam wants to increase time in their app by providing services to help connect users and their music - but they’re not sure how.

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Problem

Users immediately hop off after identity a song

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How might we keep users on Shazam longer?
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Solution

Create a new interactive feature
Repeat the discovery phase
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Constraints

Shazam is a supplementary app that connects to Spotify and iTunes

Cannot recreate another streaming app
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Empathize

User Research

Importance of new music

white lady with red background smiling with user persona description

Preferred device

UI preference

New music source

affinity map of different quotes about music apps

Key Takeaways

"I like to get recommendations from other people"
"I need a variety of music"

How might we create new ways to discover more music?

Gamify the experience
Repeat the discovery phase
Allow pathways to connect to people and places
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Develop & test
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high fidelity prototype of finding a new playlist using the map feature

After Usability Testing

Although the new feature successfully quadrupled the interaction time from average of 30 sec to over 2 mins, further adjustments were needed for a more seamless user experience based on feedback.

Final adjustments made:

Unified CTA wording across all pages to lessen confusion
Created pop-up text to guide the new feature
Reordered internal function links to the top to minimize exit rate
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Reflection

We took the creative liberty for this design sprint and created something ambitiously robust. Though it was fun to explore, I think we ventured too many new concepts. Perhaps a more effective approach would have been to simplify and concentrate on a single, specific feature rather than attempting accommodate all the ideas.
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